New ESPN Brasil website
August 4, 2008 7:27 pm
categories:
Business, Design & Marketing, Information Architecture, Usability
ESPN Brasil lauched it new website last week. Only today I took notice of that, reading Silvia Melo’s post about it.
Despite the new audacious interface design (I’m not pretty sure about it’s efficiency), the central question is that it lacks the basic: content. After the first impression, when you start to use it, there’s no new offer. Taking Google as a benchmark for user navigation behavior seems to me a little misconception. A so hidden navigation menu is a rupture that I’m not sure people are ready to face.
The new ESPN Brasil Homepage. Audacious interface design, but is it efficient?
An internal page, built upon searching a pre-configured tag. Impressive, but lacks rich related content
The only thing that seemed to me an interesting feature is the related content ‘mind mapped’ at the end of the page, with the related tags represented with photos. That’s a cool navigation system I would like to study more deeply to check it efficiency. Choosing Tags as a central navigation system without a semantic tool or controlled vocabulary to support it is quite a risk. Specially when you have a very poor relation between the items (volley has only three related terms).
The mind map navigation system for the topic Volley
And there are some implementation problems. As you try to break the tag search, you may reach a page that has no picture to illustrate it, and you get the content left miles away from the top of the page.
A fragile URL building rule system makes the page miss the opening background image
At the end, the new ESPN Brasil website intends to use a (somehow) new user interface design, but fails on offering clear navigational paths. Using search is not as fluid as pointing and clicking, and putting all the bets on related tags doesn’t guarantee a flow. Nice work, good experiment, but still with lot to be improved.
Mobile oven
June 9, 2008 11:05 am
categories:
Design & Marketing, Technology, cyberculture
We’ve seen this before. A new technology is brought to the masses, we don’t really know it’s secret dangers, we just love it and use it massively. Latter than the same scientists that discovered it finds that it gives us the cancer or worse. But industry and people became too much dependent that we can’t afford living without it. Does anybody really imagine living today without a carbon monoxide producer named car? How long did it take until we got a non-pollutant alternative and how long will it take until it becomes a industry standard?
Now we’re going to the same way with mobile phones, waiting until somebody’s brain burns out.
Don’t have any way to make some pop-corn? Try calling to your own mobile phone!
update: so, what’s the real story? Did I go through an April’s fool joke?
updated: 06/16/2008 - The mystery revealed: it was just a viral campaign from a headset company. And a very good one. They caught me, but I really liked it!
EGO revamped
March 11, 2008 11:16 am
categories:
Design & Marketing, Information Architecture
This morning folks here at globo.com launched the new EGO, the celebrity news product. As part of the global redesign, the new version follows the same principles of the previous products upgrade (like g1 or the globo.com homepage) like simplicity, cleanness and interface grid, but brings a better information architecture with new navigation schema, very focused on themes and topics. There’s a demo tour that highlights the new features and improvements that surely worth the click. Congrats to all people involved, and there’s more to come!
War in Rio - infelizmente, uma ótima idéia
November 28, 2007 4:22 pm
categories:
Design & Marketing, Rio de Janeiro, Sillies
A realidade do Rio de Janeiro é triste, já virou piada há muito tempo. Mas com certeza uma das mais tristes e inteligentes é o jogo War in Rio, idealizado pelo designer Fabio Lopez.
Inspirado no totalmente politicamente incorreto jogo WAR, um clássico dos anos 80, o designer resolveu fazer uma adaptação para o cotidiano carioca. O trabalho feito foi minucioso e a adaptação está primorosa.
O tabuleiro traz o Rio de Janeiro dividido pelas Zonas Geográficas e suas favelas
Sobra bom-humor, irreverência e inteligência na adaptação. Tipicamente carioca. Ao invés de exércitos alemães contra americanos, temos os exércitos do BOPE, PM, MILÍCIAS, representando os “marginais do bem” contra o Comando Vermelho, Amigos dos Amigos e Terceiro Comando representando os “marginais do mal”, como o próprio autor classifica.
As cartas recriam fielmente as do Jogo WAR
As cartas de territórios apresentam em destaque a imagem da favela e a indicação da região a que pertence
Poderia ser facilmente vendido como um brinquedo, tão nocivo quanto o WAR. Já nasceu um clássico. Onde é que se compra?
update de 29/11/2007
O jogo War in Rio saiu na capa do Jornal Extra, aqui do Rio de Janeiro. E também no Globo Online. Atrasados, muito depois do Pio da Coruja ;-). Agora vamos ver que bicho vai dar.
Testando cara nova pro blog
November 26, 2007 12:17 am
categories:
Design & Marketing, Sillies
Depois de alguns dias de luta com esse wordpress, que ok, é bom, mas é ruim demais, estou lançando um visual novo pro blog, dessa vez feito em casa e não emprestado de algum desenvolvedor/designer. Como santo de casa não faz milagre e eu não acredito em santos, tem muita coisa pra arrumar, mas se for esperar ficar tudo redondo pra colocar no ar, não sai.
Então, a página do post mesmo ainda está beeeeeem complicada… o formulário de comentários está lá mas não dá pra ver. E tem um título que cisma em aparecer sem formatação, por mais que eu tente não resolvo. Questão de tempo.
