Bruno Pinheiro

O Pio da Coruja

» Business

Globo.com is hiring Information Architects

November 27, 2008 1:59 pm

We here at Globo.com are hiring IAs. The full description can be found here at Marcio Tristão’s Blog.

Going to the ISWC2008

October 22, 2008 10:25 am

Next week I’ll be attending at ISWC2008, The 7th International Semantic Web Conference, in Germany. I’ll go with some colleagues from Globo.com: Marcio Tristão, Leandro Gejfinbein and Fernando Carolo.

I’ll try to give some reports during the event. Maybe this blog come back to live, who knows…

When Bovespa falls…

October 6, 2008 11:29 am

categories:
Business, Technology, World

It seems that everybody is following the falling market trends…either my Itaú internet banking!

New ESPN Brasil website

August 4, 2008 7:27 pm

ESPN Brasil lauched it new website last week. Only today I took notice of that, reading Silvia Melo’s post about it.

Despite the new audacious interface design (I’m not pretty sure about it’s efficiency), the central question is that it lacks the basic: content. After the first impression, when you start to use it, there’s no new offer. Taking Google as a benchmark for user navigation behavior seems to me a little misconception. A so hidden navigation menu is a rupture that I’m not sure people are ready to face.

The new ESPN Brasil Homepage. Audacious interface design, but is it efficient?

An internal page, built upon searching a pre-configured tag. Impressive, but lacks rich related content

The only thing that seemed to me an interesting feature is the related content ‘mind mapped’ at the end of the page, with the related tags represented with photos. That’s a cool navigation system I would like to study more deeply to check it efficiency. Choosing Tags as a central navigation system without a semantic tool or controlled vocabulary to support it is quite a risk. Specially when you have a very poor relation between the items (volley has only three related terms).

The mind map navigation system for the topic Volley

And there are some implementation problems. As you try to break the tag search, you may reach a page that has no picture to illustrate it, and you get the content left miles away from the top of the page.

A fragile URL building rule system makes the page miss the opening background image

At the end, the new ESPN Brasil website intends to use a (somehow) new user interface design, but fails on offering clear navigational paths. Using search is not as fluid as pointing and clicking, and putting all the bets on related tags doesn’t guarantee a flow. Nice work, good experiment, but still with lot to be improved.

ICQ goes GTalk

March 19, 2008 4:12 pm

categories:
Business, cyberculture

Today I saw that the GTalk client that runs inside Gmail is now integrated with AIM. For those like me that comes from older times, this means that you can login with your ICQ number and talk with some other web dinosaur, although science tells us that they are extinct. I didn’t find how to do it on the Gtalk local client, hope that they launch an upgrade on that soon. That would be fun.

The Integrated GTalk + AIM (ICQ) service

gtalkicq.png

Contact info

contato@brunopinheiro.com.br
+55 21 91463921