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» La garantia soy yo! Abro meu email e vejo a segui…

La garantia soy yo! Abro meu email e vejo a segui…

November 13, 2002 6:48 pm

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La garantia soy yo!

Abro meu email e vejo a seguinte pérola da incompetência no ramo de negócios online:

“O novo site do Império da Banha foi desenvolvido baseado nas muitas dicas e sugestões dadas por quem mais entende do nosso e-commerce: VOCÊ. Com o objetivo de conhecê-lo melhor e de atualizar os seus dados para melhor atendê-lo, estamos renovando nossos cadastros, e desta forma precisamos que você se recadastre em nosso novo site, desta maneira poderemos oferecer todas as vantagens da tecnologia e do atendimento que o Império da Banha colocou a sua disposição.”

Não acredittando que alguém possa ser tão estúpido a ponto de fazer um upgrade no seu produto e DESTRUIR sua própria base de usuários, fui lá no site conferir. Coloquei meu login e senha e … dados inválidos. Hum…bom, vou pedir para enviarem minha senha por email pra ver no que dá. USUÁRIO NÃO CADASTRADO NO SISTEMA!

Minha nossa senhora, quem é o gênio de marketing pra jogar fora uma base de usuários que já se relacionam com a sua empresa, com todo o histórico de interações realizadas anteriormente? Isso pra mim seria motivo de justa-causa.

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